Explore the Magic of Our Story

See how our passion for luxury travel shapes unforgettable experiences.

Four friends enjoying a sunny day in a charming European street.

Leading Custom Group Tours Since 1987

Making the impossible possible, each tour is custom designed for the specific group. Our escorted tours provide the best in transportation, accommodations, gala parties, and exclusive events, with experienced escorting staff managing every aspect of the trip. We have built generations of relationships with our international vendors over the years, allowing us to deliver exceptional quality, seamless execution, and unique experiences. Fostering profitable relationships that increase client revenue over time is our top priority. While Premier Tours began in broadcasting, we have expanded to serve a wide range of industries that continue to experience the Premier Tours difference.

Incentives That Inspire, Experiences That Last

Our programs for PBS are a fundraiser for the station; for the commercial stations, our program is an incentive for their advertisers to increase their annual spending with the station; for those looking to reward their employees, we provide incentive trips for your top performers. We pride ourselves on planning events on our tours that are unique. We’re always looking for the next best thing! Many of our clients have told us they’ve taken many other incentive trips, but Premier Tours provides simply the best. Many of our unique tour ideas have been replicated by other companies, but don’t worry, we keep coming up with more ways to impress our clients.

Four young people walking on a historic stone bridge with a tower in the background.

Your Miracle, Our Mission

The possible has been done. We are working on the impossible. For miracles, give us 48 hours.

Couple wrapped in blanket on snowy balcony.

Incentive Travel

Travel is the most exciting and easiest way for you to increase your bottom line. Premier Tours is honored to be your partner in bringing once-in-a-lifetime experiences to you and your clients.

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Your Clients & Employees

Our trips are an opportunity for you to develop lifelong relationships with your clients & employees and say “thank you for your business” in a memorable way. “Getaway” with them and enjoy a magical experience together by making dreams come true.

Hikers high-five near scenic mountain lake.

Premier Tours Benefits

International relationships developed over the past 50 years have enabled Premier Tours to provide unforgettable, one-of-a-kind events. Our tours are an event in themselves! Every tour is built uniquely for you. We guarantee unmatchable experiences and also balance with free time for your guests.

Premier Tours Advantages

Premier Tours offers you a distinct advantage over other travel programs. Our 5-star quality guided tours truly make dreams come true.

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Quality

We provide the finest accommodations, airlines, gala parties and events, tour professionals, and so much more.

Person overlooking a forested mountain lake.

Experience

With over 50 years of combined experience, our friendly staff will assist you in every aspect of your 5-star tour.

Piggy bank, plane, and calculator on table.

Pricing

We give you great value for your tour due to our relationships with vendors around the world. You get the benefit of our yearly contracts, giving you the highest quality for the lowest rate.

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Marketing

Our marketing professionals have a proven track record in the creation of successful travel sales pieces for broadcasters. We will assist you in sales support if necessary, which makes us unique in our industry. Our goal is to help you with your sales!

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Guides

At each destination, we have the best local staff, providing expertise on the sites and always willing to provide your clients with insight into the local culture.

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Meet Our Team

Pat Allen - CEO & Owner

Pat is very passionate about building relationships and making her tours a 5-star, one-of-a-kind experience. Her love of people, curiosity about the world, and enthusiasm are contagious, one of the many reasons Premier Tours is different. She often asks her clients where they have always dreamed of going, and once a destination has been agreed on, Pat is off to work to create a luxurious, unique, and memorable tour that always includes some sort of “ta-dah!” During her free time, Pat enjoys spending time at the botanical gardens, sports, volunteering with her church, going to the theater, and, of course, traveling.

Hiker with red backpack overlooking scenic landscape.

Claudia - Managing Director

Claudia is the Managing Director of Premier Tours, known for her organized, detail-oriented approach that ensures every trip is thoughtfully planned and seamlessly executed. She thrives in working with groups—affectionately referring to her travelers as “her ducklings”—and takes pride in guiding each journey with care and precision. A wife and mother to boys (and beloved furbabies), Claudia’s world revolves around family. When she’s not cheering from the sidelines at a sports game, you’ll likely find her curled up with a good book and a warm cup of coffee. Her passion for people, planning, and meaningful experiences is at the heart of every itinerary she creates.

Smiling young woman with long brown hair in a natural green setting.

Emily - Sales Director

Emily is passionate about creating meaningful, high-impact experiences and is excited to bring fresh energy to the Premier Tours team. As the primary point of contact for clients, she guides them through every stage of the process—from dreaming up the perfect destination to shaping the details that make each trip truly exceptional. With a strong focus on communication, organization, and relationship-building, Emily ensures every client feels supported, informed, and confident throughout the planning journey. She thrives on collaboration and loves helping clients turn ideas into unforgettable incentive experiences. Outside of work, Emily enjoys being active and spending time outdoors, doing crafts, and coaching youth volleyball—always inspired by the next great adventure.

Reward, Explore, and Inspire in Style

Take your clients on a customized group tour and see the world in style!

Two women relaxing on lounge chairs by the beach, enjoying drinks.